This is a strange ad for a pay phone-line. It's basically the equivelent of a "1-900" number where you pay outrageous phone bills to listen to it. The internet phased these things out long ago which is rather fortunate. You basically dial the number there and pay 75 cents per minute to listen to a recording of some kind that promises to "Blast into the new zone". All sorts of characters (probably used without permission...) are tangled in the phone cord including a lemming, Mickey Mouse, Donald Duck, Little Mermaid, Tazmanian Devil & Sonic. It says 'ask your parents first'...but it seems likely to count on that no one does that.