This is a sort of odd cameo.
It is a large size box for a small size item (A PC chip) the AMD EyeFinity A-Series chip. That's it on the picture there on the front of the box. But look there on the side, it's Sonic (and Sonic) from Sonic Generations. This is an instance of a company using Sonic to help advertise or promote their product because of his popularity. It's why you'll see him on the box for those 'multi game in 1' cheap 'systems' that plugs directly into the TV. If the product (in this case the chip) can be used to PLAY Sonic games & they get the OK from Sega, the company can generally use his image to promote their item a bit by having him on the box.