A blast from the past...that's as rare as it is fast!
This is a rare gum container. It is of course, the cousin item to the much more common "Game Gear Gums" where a hollow GG replica with Sonic on the screen contained gum and collectible cards. This one though, is shaped like a Genesis controller, and for whatever reason is probably pretty darn/if not very rare. It IS labeled "Genesis" at the top, so it is highly likely to be a USA item. It's got usual finger waving Sonic with the logo 'bubble gum' and also 'sega cards inside'. This is photo/owned by a member of the Sonic CD development team discovered when they added it to twitter after cleaning up during the virus. For a container to go undiscovered since the 1990s till 2020 hmmm.