This is another "Lapland" style winter knit hat. It has the "just a face" modern Sonic face for the design. The Lapland tassles have been braided all the way down, & accessorized with something new & special. The end of each is tied to a flat felt 'gold ring' for added Sonic theme.
Why do so so so many hats use the "just a face" design? It makes hats in general less collectible when they all get to looking the same. Those fun rings would be just as good with any other Sonic themed design. This may be in the Sonic Gear Hat Store in 2014