This is a "pull back n' go" race car, with Sonic figure inside. To wind it up (so to speak) just pull it back and it'll race forward. It's an old type of mechanism, but the application seems all right here. This is likely the first of a series of these, for the characters in the game...
It is NOT by Jazwares.
This is an NKOK item. Usually this company specializes in RC control things (some of which can be seen on USA Electronics) however, they seem to be branching out into pull back n' go territory. It is about 3.5 inches long, so larger than JW mini racers. Price can be anywhere between 5.99 & 8.99. Entry will be updated when more information is released.
Oddly, these may be found at Marshalls, which is a close-out store, while in summer 2012, which is the beginning of the run. Additional info provided by SonicBoy19.
And there's NKOK's other All Stars Racing effort, pull back n' go Knuckles in his Landbreaker vehicle. The figures are non-removable, but his sculpt looks good. It is about 3.5 inches long, so larger than JW mini racers. Price can be anywhere between 5.99 & 8.99. Entry will be updated when more information is released.
Here are 3 Sonic All Stars Racers cars...that are different from the rest. NKOK is really getting into the racing scene in 2012. They're die-cast, which means that they're mostly metal & enamel. The metal adds a sturdyness, and it's enamel paint is more stable than plastic. Of course, the cars have plastic parts too, as well as the little figures. They made Sonic, Tails & Knuckles. Should be about 4.99 at Toys R Us.