This is a display dangler, made for shop ceilings. It hangs down with fishing-line from a ceiling and dangles cardboard cut-outs to attract attention. The logo top holds a full color Sonic cut out & a yellow square that says "Now Inside Genesis Box". This is to advertise that the Genesis started having Sonic 1 pre-packaged inside. As you historically know, this was a VERY good move that actually resulted in tons of console sales & lots of Sonic fun. It's nice to see an original advertising piece for it.